Vision
To establish India as a globally trusted, quality-driven, and sustainable source of fresh produce, recognised for consistency, compliance, innovation, and ethical trade practices.
Mission
1. To represent and protect the interests of Indian fresh produce exporters at national and international levels.
2. To enable market access through policy advocacy, trade facilitation, and global partnerships.
3. To promote quality, traceability, sustainability, and export readiness across the value chain.
4. To create inclusive export growth opportunities for farmers, FPOs, and small stakeholders.
Our Objectives
In furtherance of its Vision and Mission, FREXA shall undertake the following objectives:
Policy Advocacy & Trade Facilitation
- Engage with government authorities, trade councils, and policymakers to advocate supportive export policies and an enabling regulatory environment
- Collaborate with international trade bodies, embassies, and global institutions to enhance bilateral and multilateral market access
- Represent Indian exporters at global platforms including trade fairs, delegations, export summits, and industry forums
- Lobby for favourable phytosanitary, quarantine, and trade measures under WTO, Codex Alimentarius, and international frameworks
Quality, Compliance & Export Readiness
- Facilitate access to accredited laboratories for residue testing, phytosanitary certification, and quality analysis
- Develop, promote, and enforce best practices in cultivation, post-harvest handling, packaging, and compliance
- Promote adoption of pre-export protocols such as pre-cooling, vapour heat treatment, hot water dips, and irradiation where required
- Establish export-readiness benchmarking and certification programs for members
- Encourage traceability systems including barcoding, QR-based tracking, and blockchain-enabled solutions
Market Development & Global Promotion
- Promote Indian fresh produce globally through branding initiatives, GI tagging, digital campaigns, and participation in international exhibitions
- Work with global retail chains, importers, and buyers to position India as a reliable, quality-centric supplier
- Organize buyer–seller meets, B2B sessions, virtual trade interactions, and reverse buyer missions
- Support product diversification including niche, exotic, and value-added fresh produce aligned with global demand trends
Capacity Building & Knowledge Sharing
- Conduct training programs, workshops, and skill-building initiatives for exporters, growers, logistics providers, and stakeholders
- Publish market intelligence reports, export dashboards, analytics, and trade updates for informed decision-making
- Collaborate with academic and research institutions to develop export-oriented horticulture and post-harvest programs
Infrastructure, Logistics & Sustainability
- Advocate for logistics and infrastructure support including cold chain development, port efficiency, air cargo facilitation, and refrigerated transport
- Promote sustainable agricultural practices, ESG-aligned sourcing, and responsible supply chains
- Facilitate public-private partnerships with central and state governments for export infrastructure and support schemes
- Support R&D in post-harvest technology to reduce waste, extend shelf life, and improve packaging innovations
Inclusive Growth & Member Support
- Enable export participation of small and marginal farmers through aggregation models, cooperatives, and FPOs
- Act as a central grievance redressal platform for exporters facing regulatory, operational, or trade-related challenges
- Facilitate access to export finance, subsidies, credit insurance, and institutional funding
- Promote gender inclusion, fair trade practices, and equitable participation across the export ecosystem
- Establish dispute resolution and arbitration mechanisms for trade-related conflicts
Recognition & Industry Advancement
- Institute annual awards recognising excellence in exports, innovation, sustainability, and market development
- Undertake any other activity, initiative, or collaboration that contributes to the growth, sustainability, and overall advancement of India’s fresh produce export industry and the welfare of its members
What We Stand For
Collaboration
Bringing together stakeholders to work toward common goals.
Credibility
Building global trust through strict quality control and certification.
Competitiveness
Empowering Indian exporters to excel in international markets.
Consistency
Driving sustainable, long-term growth through structured initiatives.